Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
I know that many of you are saying. Not me! I hate talking in front of people. Well news flash - so do I. However, try a group like Toastmasters or small networking groups to start out and then work your way up. It's a great way to become known as an expert in your field, and for those of us in real estate a great way to sell our end user manuals for sellers and tenant buyers.
Be sure however, before you start going to networking group meetings that you have your 30 second commercial done.
A 30 second commercial tells someone what you do in 30 seconds or less. For example, we have two of them. When I'm at a networking meeting and introduce myself I say, "Hi,I'm Sue, I help sellers move their home in 30 days or less and help buyers get into a dream home today that they can purchase tomorrow, what do you do!" or "Hi, I'm Sue, I help people start the perfect home based business".
So get your commercial done and start networking and speaking! I know you can do it if you'll just give it a try!
Copyright DeFiore Enterprises 2002
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com A>
![]() |
|
![]() |
|
![]() |
|
![]() |
As a mobile detailing company it is important to have... Read More
You are a senior business, non-profit or association manager. So,... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
In fact, here are three really foolish goofs made by... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
When, as a business, non-profit or association manager, you are... Read More
I say to business, non-profit and association managers, a key... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Powerful is a strong word. But it fits here. As... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Last month, we told you about "pay for play," a... Read More
Yes, and that pressure often comes from a CEO who... Read More
Community relations is one of those marketing strategies that isn't... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
A press kit is an essential press relations tool. While... Read More
Do you want to be quoted by the national press... Read More
Your public relations people are busy. The buzz is all... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
The name of the game is doing our part to... Read More
Who wants to face the challenges of a business recovery... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Once upon a time, there was a young, stressed out... Read More
How do you make a friend of the media? A... Read More
I've worked in media and public relations for 20 years,... Read More
Done right, it delivers the key, target audience behaviors you... Read More
So you have spent hours and hours writing, shaping and... Read More
Think for a moment! If you were to do a... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
There is a process for successfully getting publicity about your... Read More
One of the primary tools still used by PR professionals... Read More
Business, non-profit or association managers hurt their own public relations... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
No comment. These are probably the two most damaging words... Read More
Business, non-profit or association managers hurt their own public relations... Read More
The wind of changes...The digital world has changed the form... Read More
Things are pleasant for many business, non-profit or association managers... Read More
As a business, non-profit and association manager, how satisfied are... Read More
Why, public relations that stays true to its fundamental premise,... Read More
I mean public relations that presumes from the get-go that... Read More
Experience tells me that too many business, non-profit and association... Read More
As the practice of public relations in China continues to... Read More
Yes, and that pressure often comes from a CEO who... Read More
At the core of any successful public relations campaign is... Read More
Another way to really become known in your area is... Read More
Stripped down to its core, publicity is little more than... Read More
If I were coaching you as a business, non-profit or... Read More
Who wants to face the challenges of a business recovery... Read More
One of the primary tools still used by PR professionals... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
You bet! And in three ways vital to you as... Read More
Yup -- it's hot and sticky and you don't feel... Read More
I am often asked by clients to target USA Today... Read More
Although I still believe there is a place for advertising... Read More
Public relations and news releases are synonymous in the minds... Read More
Demand that it pull its own weight in your boat... Read More
Have you ever noticed that in communities without big universities,... Read More
Think of a triangle. On the left, imagine the story... Read More
Most small businesses do little to no public relations (PR)... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Have you ever gotten one of those letters from your... Read More
For many of us, the word quality is closely related... Read More
Would you advise clients to buy a stock based on... Read More
When is your best advertisement not an advertisement? When it's... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Public Relations |