10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.You're familiar with press releases, right? A press release is... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviors among those... Read More

The Right Hook

Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically... Read More

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PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More