Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to... Read More
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on... Read More
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.You're familiar with press releases, right? A press release is... Read More
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviors among those... Read More
Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More
Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to... Read More
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically... Read More
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I define public relations failure this way:key audience perceptions are... Read More
When your book is mentioned on television, sales go up.... Read More
As the comedian Steve Martin once said, "some people have... Read More
I heard a speaker recently who was talking about how... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
The media has the power to shape public opinion and... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Yup -- it's hot and sticky and you don't feel... Read More
You want to sell your products or services, and that... Read More
As a business, non-profit or association manager, you have a... Read More
There's the old joke about the two buzzards sitting in... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Receiving free advertising is the dream of most business people.... Read More
The payoff for business, non-profit or association managers can be... Read More
Recently, I told a friend (who's a business owner) that... Read More
When your public relations results pretty much depend on whether... Read More
Mark Twain once said the rumors of his death had... Read More
It's not unusual for clients of service providers to insist... Read More
Ever get the feeling that your public relations program isn't... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
If you have had any experience in public relations or... Read More
Decide once and for all to do something about those... Read More
Media management has become one of the strategic tools for... Read More
For business, non-profit and association managers, is it publicity that... Read More
If you are in Australia at the moment, it is... Read More
When you should send samples with your press release:1) When... Read More
A well structured press release in an excellent way of... Read More
The message is determined by analyzing the brand being marketed,... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
This is the ending to my previous article, How to... Read More
They can when they invest in the basics. The best... Read More
When outside audiences important to your operation do not understand... Read More
If you're seeking to promote yourself or your new business... Read More
And show it for what it is - a humdinger... Read More
At the core of any successful public relations campaign is... Read More
You've probably noticed, if you live on this planet, that... Read More
A well structured press release in an excellent way of... Read More
Managers ? the business, non-profit and association sort ? really... Read More
As a business, non-profit or association manager, why continue a... Read More
Getting on the radio can be a great tactical move... Read More
Advice about business and life often gets around to one... Read More
PR that really does something positive about the behaviors of... Read More
Do it by restructuring your business, non-profit or association public... Read More
Should it be measured in "publicity by the pound," or... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
What is the true purpose of public relations and how... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Media management has become one of the strategic tools for... Read More
About a year ago I read a feature story in... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
The truth is, you CAN attract the support of those... Read More
What you are about to read is a step by... Read More
Although media relations is not all there is to PR,... Read More
Ever get the feeling that your public relations program isn't... Read More
It behooves you to know and remember the names of... Read More
The reason might be this simple: as a business, non-profit... Read More
Press releases are a useful tool for announcing news and... Read More
A press release is often your only chance to make... Read More
Your public relations people are busy. The buzz is all... Read More
In my travels around the country while building my business... Read More
When your book is mentioned on television, sales go up.... Read More
Think for a moment! If you were to do a... Read More
Public Relations |