Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.But among such managers are those who fail to do anything about the behaviors of those outside audiences that most affect their business, non-profit or association.On top of... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.But that takes a very special plan, one that... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you're getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.They can, and do,... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to... Read More

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Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More