Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.Unfortunately with little time remaining you hastily... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.A print reporter gets maybe 700 words to do your story. A TV or radio... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More
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Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
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