Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you... Read More
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How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
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