Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, offering a tailored communication channel.

Here are 8 Steps to get your articles published:

1. Research

Thoroughly research what publications are available on the market that might be interested in using your article. A media guide such as Margaret Gee's Guide to Australian Media will provide you with the relevant contact details of editors. Take into account how often the publication goes to print; it's audience and circulation. Also take note of specific journalists who cover stories similar to the one you would like printed. Some publication designate areas of expertise to journalists, by targeting to right journalist, you may have greater odds of being printed.

2. Be prepared

Prior to making contact with the publication prepare a script of what you are going to say to the editors when you call. Ask questions like what their word limit is, do they pay for contributions and do they have any specific requirements for your article? Ask for their policy on reprints for marketing purposes. It is also important to emphasise that you will tailor your article to suit their specific publication. Remember the initial phone establishes the relationship, be professional but approachable.

3. Be involved

It is often handy to read the publication that you intend to contribute articles to, so that you can assess the style and format of the publication. They may ask for a synopsis of the article so pre-prepare these and keep them short. Just a taste of what's in the full article. Being actively involved and prepared shows you are interested, often journalists work to strict deadlines and do not have time available to wait.

4. Prepare Your Article

Research and write your article so that it suits the style and format of the publication that you intend to use. Incorporate your key messages and package them well to capture the editor and readers attention.

5. Use Examples

If possible include examples or a case study that contains information relevant to the trade publication's readership. A real-life story livens up facts and makes the article more personal.

6. Check And Re-check

Give your article to a second and possibly a third party to be sub-edited. This allows for mistakes/typos to be found and changes to be made to your content. Spelling or grammatical errors show lack of attention and may be disregarded by the editor or journalist.

7. Submit and Co-operate

Submit your article to the editor of the publication with an attached note advising him/her that you are willing to make any editorial changes that they might find necessary. Remember to be flexible. Often a 500-word article may be cut to 300 words due to space concerns. It is more important to be certain your message goes out in the 300 words then be upset.

8. Follow Up and Feedback

Follow up with the editor to get their feedback on the article after it's been published. Ask what worked well and worked can be improved? What sort of response did they get from readers? Ask if you can send other articles in the future. Ask for complimentary copies of their publication to be sent to you to build your published article file. Establish a relationship for future efforts.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at

In The News:

pen paper and inkwell

cat break through

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More