While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially... Read More
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom... Read More
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to... Read More
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the... Read More
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf... Read More
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More
As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how... Read More
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More
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Have you ever noticed that in communities without big universities,... Read More
A great way to celebrate your achievements and capitalize on... Read More
Does it really make sense to bet your PR budget... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Would you like to expand the volume of your business?... Read More
If you're serious about getting great results from your PR... Read More
You are in business for yourself, but how well do... Read More
That big story the media pursue each day is what... Read More
A new public relations blueprint could be a good idea... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
When you pay good money for public relations services, you... Read More
Each of us is exposed to people from other cultures... Read More
A common complaint you'll hear is that the media is... Read More
Because good public relations can alter individual perception and lead... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
As a business, non-profit or association manager, what do you... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
Small businesses have always known the importance of word of... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
As the kids say, how cool is this?You're a business,... Read More
You do if you're a business, non-profit or association manager... Read More
You want to sell your products or services, and that... Read More
I am often asked by clients to target USA Today... Read More
You are getting a good deal when you accept the... Read More
I got the latest issue of Internet Works in the... Read More
Non-news professionals often have a hard time understanding why their... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
The least expensive, most effective way for you to promote... Read More
Each of us is exposed to people from other cultures... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
Powerful is a strong word. But it fits here. As... Read More
Community relations is one of those marketing strategies that isn't... Read More
Obviously, it hurts when a promising business project you backed... Read More
To get someone's name in the newspaper or a product... Read More
If you manage a department, division or subsidiary for a... Read More
One study found that as many as 90% of the... Read More
Media kits include a combination of information whether created for... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Think that you aren't big enough for national media coverage?... Read More
Do it by restructuring your business, non-profit or association public... Read More
This is the ending to my previous article, How to... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Public relations and news releases are synonymous in the minds... Read More
Experience tells me that too many business, non-profit and association... Read More
What do your customers say about your company?Would you let... Read More
There'll never be a better time for a manager working... Read More
It used to be that all you had to do... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
What is the true purpose of public relations and how... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
The media need you. Need the information and expertise you... Read More
I don't know about you but I get really frustrated... Read More
Your public relations effort really should involve more than press... Read More
Writing a press (or media) release is quite an art... Read More
I am often asked by clients to target USA Today... Read More
You can have dozens of marvelous ideas to get free... Read More
It's one thing for a senior manager to approve story... Read More
When is your best advertisement not an advertisement? When it's... Read More
Got a huge need for publicity and a tiny publicity... Read More
If a reporter was writing a story about you and... Read More
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