Austin?s Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.When everybody benefits like that, blowing the lid off public relations... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a... Read More
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In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
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