8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More

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Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More