When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost,... Read More
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about... Read More
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.But the... Read More
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He... Read More
Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.Could there... Read More
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive,... Read More
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to... Read More
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I say public relations can be a matter of survival... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
About a year ago I read a feature story in... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
As a business, non-profit or association manager, you have a... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Managers in the non-profit, association and business worlds need to... Read More
Business people often spend time and money trying to find... Read More
I believe this about public relations.People act on their own... Read More
There are all kinds of smart moves professionals can make... Read More
Everyone has an opinion on something, and you can leverage... Read More
We'd all like reporters to ask us about our career... Read More
The media need you. Need the information and expertise you... Read More
News releases are not the best way to get major... Read More
Commit this to memory, please: To get in the media,... Read More
As a business, non-profit and association manager, how satisfied are... Read More
The power of public relations is its ability to alter... Read More
You're a business, non-profit or association manager who needs to... Read More
Press releases are one of the most cost-effective ways to... Read More
Should it be measured in "publicity by the pound," or... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
So you have spent hours and hours writing, shaping and... Read More
It's safe to say that we live in interesting times.... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
Many of our clients are in service businesses, such as... Read More
What do your customers say about your company?Would you let... Read More
There's the old joke about the two buzzards sitting in... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
It used to be that all you had to do... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
"I want a pony, a tree house and the fastest... Read More
Here's the point: people act on their own perception of... Read More
It sounds too simple to be true, but it really... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
Should it be measured in "publicity by the pound," or... Read More
You're trying to recruit a downline into your program, you've... Read More
Public relations and news releases are synonymous in the minds... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Everyone knows the value of free publicity. And given the... Read More
Almost every day, I hear the same question, over and... Read More
You thought of it, you researched it, you wrote it.... Read More
As a business, non-profit or association manager, you have a... Read More
No comment. These are probably the two most damaging words... Read More
As an entry level position to PR, I found myself... Read More
It's not unusual for clients of service providers to insist... Read More
An effort built around a string of print and broadcast... Read More
Not a single reporter showed up at our news event.... Read More
The Acai Berry is starting to gain world wide recognition... Read More
Just happens to be public relations activity that alters individual... Read More
Does it really make sense to bet your PR budget... Read More
If your reading this, you must be online and most... Read More
When you pay good money for public relations services, you... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
In a media interview, always stick to your main points... Read More
As someone with expertise in media relations, I've been asked... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Financial planners, the first thing to know about reporters is... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
Are you launching a new product or website? Announcing a... Read More
Although I still believe there is a place for advertising... Read More
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