Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts... Read More

The Right Hook

Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their... Read More

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The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More