Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be called upon to represent their companies. The ability to present yourself well to the media can make or break your professional reputation... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.A number of years ago I was walking along the street near my home and office. I came upon a brand new Continental-type restaurant down a... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I'm talking about persuading... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork... Read More
PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.2) Think Audience.Once you get the attention of the editor/producer,... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb... Read More
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Public Relations
The wind of changes...The digital world has changed the form... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Public Relations |