Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your business greater visiblity and success. Publicity lets the public know you... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on... Read More
Speaking to the Press
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before ? it can be an intimidating task. Let us be the... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after "hello" shows the reporter you're sympathetic to her needs. It also ensures your pitch gets heard when the reporter is devoting proper attention.Your goal: attractIn your first contact with a... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to you target audiences will come in handy... Read More
Building The Best Network
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on... Read More
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3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
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