There are a lot of things that make a business full of clients and running smoothly.
We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase.
Marketing is how you generate interest in what you are doing.
Publicity also generates interest and can even spark desire for your product or service. When your sales and marketing teams are not producing, publicity always produces. Depending upon how much you invested, it can produce large or small for you.
Sometimes all you need is a little publicity to get you through. You need for your big clients to say they heard about your before they met you. You need for your clients to have read about your somewhere or heard your radio interview about your product.
Local publicity can be your feeding tube for your business. The local newspapers, TV shows, magazines and radio shows will produce for your when you are a good guest. They will produce for you when you are an interesting and educational story.
Publicity is the feeding tube for your business.
Copyright 2005
Dr. Wright is the host of the Wright Place TV Show. For a free report: 5 Fast ways to get your business or product on TV, email Dr. Wright at info1080-89555@autocontactor.com or go to http://www.wrightplacetv.com
More than half of America skips the Super Bowl, the... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Powerful is a strong word. But it fits here. As... Read More
What you are about to read is a step by... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Yes indeed! If you are a young person who has... Read More
Something that results in your most important outside audiences doing... Read More
Say, from tactics like special events, brochures and press releases... Read More
You are a spokesperson for your company, representing it for... Read More
Because it can alter individual perception and lead to changed... Read More
One portion of your marketing plan that you probably don't... Read More
Why, public relations that stays true to its fundamental premise,... Read More
How do press releases or interest stories have an effect... Read More
Although I still believe there is a place for advertising... Read More
It really is powerful when a business, non-profit or association... Read More
Often the first point of contact the media has with... Read More
Press releases are one of the most cost-effective ways to... Read More
It seems difficult to believe at the dawn of the... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
It's the time of year when calendars crowd out the... Read More
Years ago when my Dad owned a group of local... Read More
And hurt bad if you are a business, non-profit or... Read More
As a business, non-profit or association manager trying to get... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Media kits include a combination of information whether created for... Read More
Public relations changes minds in the process of delivering what... Read More
Most small businesses do little to no public relations (PR)... Read More
As if making sure your company runs smoothly on an... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
What are you trying to do with your business, non-profit... Read More
As an owner of an independent record label, I often... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
The VIP databases are fun to create and can be... Read More
If you're like most of my clients, you're probably interested... Read More
Things are pleasant for many business, non-profit or association managers... Read More
New business owners often miss out on publicity opportunities because... Read More
Do you want to be quoted by the national press... Read More
As small businesses we have an opportunity and an obligation... Read More
Media relations, simply put, is the business of building and... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
You are if you stand by while your public relations... Read More
Yes, that's what public relations really is when it tracks... Read More
For a business, non-profit or association manager, they could be... Read More
It's a phrase I hear over and over again from... Read More
The power of public relations is its ability to alter... Read More
The public relations goal and strategy make sense; the message... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Last month, we told you about "pay for play," a... Read More
Receiving free advertising is the dream of most business people.... Read More
That big story the media pursue each day is what... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Each of us is exposed to people from other cultures... Read More
Have you fantasized about spreading word of your business on... Read More
If you're serious about getting great results from your PR... Read More
So, you've had your book published or you've gone the... Read More
I say public relations can be a matter of survival... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
When special events and communications tactics rule the PR roost... Read More
How to write a press release is a major challenge... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
You're trying to recruit a downline into your program, you've... Read More
Publicity is an important and often overlooked tool of creative... Read More
What are you trying to do with your business, non-profit... Read More
Public Relations |