Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.A newsworthy or unusual photograph can really add to a story and enhance your message. Often a... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about ? and write down ?... Read More
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Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
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