Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio,... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.Next, consider how you are going to follow up. Reporters are usually working... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More
A Winning Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.In the media business radio producers and presenters... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.All of which makes... Read More
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Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
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