Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:* Your business donates money... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint-it's not always a press release)--Know how individual reporters like to get information--Think... Read More
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Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
What I Do
I believe this about public relations.People act on their own... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
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