Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of public... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched "of course not!"What public relations IS all about, rather than hollow images, is the very real business of dealing effectively with target audience perceptions and behaviors that have a major... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or... Read More

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Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More