Publicizing Your Company

Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. Write a column. Go to a local paper, no matter how small,... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well.What is an inverted pyramid?... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. If the... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar... Read More

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The Non-business Business

Think for a moment! If you were to do a... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More