A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

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Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More