Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a... Read More
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More
It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess... Read More
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial... Read More
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More
Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Looking to get your name into a magazine? You need... Read More
When properly applied by business, non-profit and association managers, public... Read More
Simply that the behaviors of their most important outside audiences... Read More
Etymology is the study of the origins of words.As languages... Read More
As many of you already know, promoting and marketing your... Read More
Sometimes there seems to be no client news worthy of... Read More
How to write a press release that generates free publicity... Read More
Ever wonder why papers devote a page or more to... Read More
Powerful is a strong word. But it fits here. As... Read More
Smaller companies don't always have the budget - or inclination... Read More
In public relations, "junk" is more about attitude and lack... Read More
And not results you can measure only in terms of... Read More
You're a business, non-profit or association manager who needs to... Read More
You are a spokesperson for your company, representing it for... Read More
As the year starts to wind down, many businesses and... Read More
Question: Why should your business issue a press release? Answer:... Read More
Do it by restructuring your business, non-profit or association public... Read More
It really is powerful when a business, non-profit or association... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
One of the primary tools still used by PR professionals... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Your important outside audiences behave in ways that stop you... Read More
Especially good advice for business, non-profit and association managers whose... Read More
Most business, non-profit and association managers live to tell about... Read More
In this great country of ours, there are basically three... Read More
I believe this about public relations.People act on their own... Read More
There are all kinds of smart moves professionals can make... Read More
Although I still believe there is a place for advertising... Read More
Getting on the radio can be a great tactical move... Read More
A wise friend of mine has often said, "There is... Read More
If you're seeking to promote yourself or your new business... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Early in my career as a public relations consultant, I... Read More
Done right, it delivers the key, target audience behaviors you... Read More
New business owners often miss out on publicity opportunities because... Read More
Dear New York Times:I'd like to be quoted in one... Read More
When, as a business, non-profit or association manager, you are... Read More
Just like a financial planning client fears not having enough... Read More
There's the old joke about the two buzzards sitting in... Read More
?lose the confidence of your key target audiences? discourage them... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
Managers ? the business, non-profit and association sort ? really... Read More
"I want a pony, a tree house and the fastest... Read More
The message is determined by analyzing the brand being marketed,... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
As a business, non-profit or association manager, what do you... Read More
Sorry about my otaku with this issue (otaku = more... Read More
A great way to celebrate your achievements and capitalize on... Read More
Your public relations people are busy. The buzz is all... Read More
Everyone knows the value of free publicity. And given the... Read More
As a business, non-profit or association manager, do you see... Read More
If a reporter was writing a story about you and... Read More
Have you ever noticed how the same people's names always... Read More
Effective Media Relations Tips - What To Do After The... Read More
Almost every day, I hear the same question, over and... Read More
Do you want to be quoted by the national press... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
If you own a franchise and have company vehicles, be... Read More
You know that getting publicity is vital to the health... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
As a business, non-profit or association manager trying to get... Read More
And the best way to mind your own business is... Read More
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