What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit.... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.But they rarely practice how they're going to deliver their messages. It's... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus,... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round.... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.Here's a basic rule of public relations for you, though: if you don't have a... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it."Well," you say, "The latest Nielsen ratings showed that 211,000 people watch the 11 o'clock news on Channel 7 each night.""Terrific," your boss says. "Nice work."But do those numbers really... Read More
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Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
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