Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publicationplans for cover for a particular... Read More
Public Relations
The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly transforming as well.PR can bring... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.It needs to deliver external stakeholder behavior change ? the kind that... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More
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The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
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