How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive... Read More
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Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
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