Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as... Read More
It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen. Instead, decide... Read More
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you... Read More
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.... Read More
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is!Which media outlets are the best for you? Easy answers ? and the Home Run of publicity ? include... Read More
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More
Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the... Read More
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.But, chances are the top producers among small PR firms have built... Read More
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More
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What's REALLY potent for a business, non-profit or association manager... Read More
The VIP databases are fun to create and can be... Read More
More than half of America skips the Super Bowl, the... Read More
Aren't you tired of hearing how extremely easy it is... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
Everyone has an opinion on something, and you can leverage... Read More
The short answer is, it works best when its fundamental... Read More
Because PR can be difficult to control, it is often... Read More
The media need you. Need the information and expertise you... Read More
What's the real reason some managers shy away from public... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
The most sensible way for business, non-profit or association managers... Read More
If, as is often the case, you are preoccupied with... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
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Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
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As you start getting more media-savvy, you'll find yourself coming... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Each of us is exposed to people from other cultures... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
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The easiest way to meet city council members is to... Read More
If you're an online business using public relations (PR) to... Read More
Sure, as a manager, you have a talented member of... Read More
Experience tells me that too many business, non-profit and association... Read More
Are there secrets to gaining media coverage or is it... Read More
Ever get the feeling that your public relations program isn't... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
You are a senior business, non-profit or association manager. So,... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
As a business, non-profit or association manager, your public relations... Read More
It took me a while to see just HOW crucial... Read More
How cool is this? You're a business, non-profit or association... Read More
The payoff for business, non-profit or association managers can be... Read More
When do you use the newspaper for publishing announcements for... Read More
Quality public relations does something positive for business, non-profit and... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Does it really make sense to bet your PR budget... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
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How can media training help you create a successful Hispanic... Read More
Say, from tactics like special events, brochures and press releases... Read More
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This guide to "SEOing" your PR efforts can help you... Read More
As the year starts to wind down, many businesses and... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
How do you make a friend of the media? A... Read More
What you are about to read is a step by... Read More
News releases (also called press releases) are an important part... Read More
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There's the old joke about the two buzzards sitting in... Read More
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