Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry as... Read More

Speak Up

Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional. I... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email.... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown Jr.Okay, Let me be frank.Marketing is the life blood of any business. For... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen. Instead, decide... Read More

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Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Speak Up

Another way to really become known in your area is... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More