There Is No Such Thing as Competition

A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit.... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More

Meet The Media

Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file."That's part of the reason reporters don't like... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More

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Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Are You a PR Chowderhead?

You are if you stand by while your public relations... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More