Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today... Read More
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about ? and write down ?... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.All press releases embody... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publicationplans for cover for a particular... Read More
The Right Hook
Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven't already done so, you may wish to employ a set of tools that will help you persuade your... Read More
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Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
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