Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility.Step 1: Be a leak-er. The media adores describing events that are "going" to occur. Use it and use it to... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into... Read More
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Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
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