PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales,... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations,... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. And I refer to perceptions leading to changed behaviors among those key outside audiences of yours that most... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More
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Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
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