Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. Imagine you have a three-year-old and the best... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph."If it bleeds it leads" is a famous saying amongst news editors on why certain... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry as... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of... Read More
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Mind Your Own Business!
And the best way to mind your own business is... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
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