24 Killer Press Release Secrets

1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations;... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.Quoting yourself may seem unnatural to you at first, but it's what every reporter expects. Your quote should be about the... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.The following are ten points to consider when embarking on a media relations strategy in the Chinese market and identifying with... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.Words on paper or screen alone do... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint-it's not always a press release)--Know how individual reporters like to get information--Think... Read More

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Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More