Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.In January, when you are muttering about the expensive heating bill, magazine writers are penning tips about staying cool. In June, while... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.Why business owners and managers should consider supporting non profits as part of their marketing strategy:1. Advertising opportunities are usually offered when... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven't already done so, you may wish to employ a set of tools that will help you persuade your... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Public Relations |