Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.But they rarely practice how they're going to deliver their messages. It's... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.If this is the... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to. For example, capital donors or... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publicationplans for cover for a particular... Read More
The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More
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Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
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