Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost,... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.They are being... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.Editorial generated by media coverage is more credible than advertising and can help cut through... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary.That's because you are using the... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of public... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More

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Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More