You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue... Read More
There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase.Marketing is how you generate interest... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the... Read More
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.Most people have told me that they worry the most... Read More
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive,... Read More
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they... Read More
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If you're trying to promote your store, but you don't... Read More
As a business, non-profit or association manager, what do you... Read More
Recently, I told a friend (who's a business owner) that... Read More
What a shame! Potentially productive public relations people resting on... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
You're trying to recruit a downline into your program, you've... Read More
And show it for what it is - a humdinger... Read More
"I want a pony, a tree house and the fastest... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
Press releases are a useful tool for announcing news and... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
True, because department, division or subsidiary managers for a business,... Read More
When do you use the newspaper for publishing announcements for... Read More
They say that image is everything and some of us... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
As a business, non-profit or association manager, do you see... Read More
Receiving free advertising is the dream of most business people.... Read More
I heard a speaker recently who was talking about how... Read More
Because good public relations can alter individual perception and lead... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Years ago when my Dad owned a group of local... Read More
If you get the hang of speaking to the press... Read More
Because when it comes to public relations, non-believers can produce... Read More
Business to Business relationships come to expect a certain level... Read More
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
In public relations, "junk" is more about attitude and lack... Read More
A reporter's job is to get the most accurate and... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Do it by restructuring your business, non-profit or association public... Read More
Early in my career as a public relations consultant, I... Read More
Managers in the non-profit, association and business worlds need to... Read More
You are in business for yourself, but how well do... Read More
There's the old joke about the two buzzards sitting in... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Although it seems less common these days, there are still... Read More
"Advertising is what you pay for. Publicity is what you... Read More
I'm what we in the business (the "business" being journalism)... Read More
Because PR can be difficult to control, it is often... Read More
We rely on all kinds of tools and advice to... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Business, non-profit or association managers hurt their own public relations... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
So many restaurants spend money on publicity and then practically... Read More
1. Appearing in other types of media is the best... Read More
Public relations writing when writing press releases can be a... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Many of my clients have had the misguided perception that... Read More
Before you even think about writing a press release, there... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Just like a financial planning client fears not having enough... Read More
Ever get the feeling that your public relations program isn't... Read More
Even after a nice piece in a national publication, or... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Some financial planners think that they shouldn't share their top... Read More
Journalists are trained and often experienced at getting information out... Read More
How do you make a friend of the media? A... Read More
Public relations changes minds in the process of delivering what... Read More
When it comes to launching a new business or product,... Read More
As the comedian Steve Martin once said, "some people have... Read More
With a dismal failure rate of more than 75 percent... Read More
Southern grandmothers have often said, "there are only three... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
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