Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives.In other words, results that come... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. After all, he's spent the past two years fending off growing public criticism for his role in the Valerie Plame leak investigation and has watched helplessly from the... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More

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Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More