Competition in the News Creates Spin

In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.

http://www.carwashguys.com/innews.html

Places where you would think that they are very impartial, will spin a story to fit their topic. For a company PR department they say most all news is good news and not to worry. Yet the other point is that if the story is too slanted it is not real. The reason I mention this is because after giving hundreds and hundreds of interviews in my life, I can say not one grasped the topic of conversation and all took quotes out of context, inadvertently misrepresented an event or spun a story to fit their needs of personal opinion or even worse were on their little time line deadline and left out pertinent information. I realize this has been going on for decades;

http://www.carwashguys.com/history/museum1.shtml

In my personal experience and probably since story telling came to terms with the printing press and newspapers were born. In my company we did not have a PR firm, just worthy news and news worthy events. Yet even as worthy as the WashGuys are it is nuts to think that the reporters are in such a hurry that they cannot do it correctly. It seems to me that the reporters secretly wish to be in power and therefore use their pen to promote their own agenda. The biggest problem with that is that most often the agenda is very skewed towards an academia socialist viewpoint. Which last time I checked we are a Capitalist country and everywhere socialism has been tried it has not succeeded as well as our current structure.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More