Publicizing Your Company

Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known.

Here are five ideas to help you promote your company:

1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don't ask to be paid for it, and promise not to promote your company. You won't need to-your byline, words (and maybe even photograph) will do that.

2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.

3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.

4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but it's a way to let people know you're out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community groups.

5. Be a sponsor. A few hundred dollars gets your company name on Little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion.

So start revving up your publicity campaign today!

Copyright 2004 DeFiore Enterprises

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

In The News:

---

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More