Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

---

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More