Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More

Knowing the Community

You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.All of which makes... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact opposite can occur based on... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:* Your business donates money... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions."Most new... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More

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What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it's... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More