The Feeding Tube for Your Business

There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase.Marketing is how you generate interest... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.2) Think Audience.Once you get the attention of the editor/producer,... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be?As that manager, it also helps if you accept the fact that... Read More

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Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More