Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the... Read More

Writing A Press Release

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.A good first step is to base the restructure on a reality like this: People act on their own perception of... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...(1) Make sure the information is newsworthy.(2) Tell the audience that the information is intended for them and why they should... Read More

---

Showing 1 - 10 of 556 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56	Next »

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More