Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by... Read More
Knowing the Community
You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit.... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More
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Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
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