A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events,... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections,... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent... Read More
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24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
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