E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to you target audiences will come in handy... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media... Read More

---

Showing 1 - 10 of 556 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56	Next »

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More