Do You Have Issues?

Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.Big pain on the way!Unattended, key public perceptions can morph into painful behaviors that hurt... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.If this is the... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.A print reporter gets maybe 700 words to do your story. A TV or radio... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More

Think Big

Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."My challenge to you... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

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Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More