How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too,... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies.They'll tell you there's only one way to do a press release "right."Single page, double spaced, 12 point type.Bull...I've been working in radio and TV full time or part... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
What I Do
I believe this about public relations.People act on their own... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Public Relations |