Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
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Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
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