Mind Your Own Business!
And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.Unfortunately, many business, non-profit and association public relations... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More
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Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
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