A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on one... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.All of which makes... Read More

Publicity Tips from the Pros

If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.Be familiar... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department,... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More

---

Showing 1 - 10 of 556 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56	Next »

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More