Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More

How to Get PR

There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. And one... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2),... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after "hello" shows the reporter you're sympathetic to her needs. It also ensures your pitch gets heard when the reporter is devoting proper attention.Your goal: attractIn your first contact with a... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact,... Read More

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Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More