10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I'm talking about persuading... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost,... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to... Read More

The Right Hook

Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More

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The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More