It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!
The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience? Here are some tips to help you succeed:
- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want... Now, what the press and media really want is a story! Just provide: the Who, What, When, Where and How with regards to the uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Think to yourself: Would this be something that I might read in a newspaper?
- Get a Good Start. The headline and the first few sentences of the first paragraph are the absolute most important part of the press release. If you don't catch the readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.
- Write to the Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.
- Keep Your Release Short and to the Point. It should contain no more than about 500 words and no more than two pages.
- Include Your Contact Information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.
Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!
For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.
About the Author
Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com
To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com
Smaller companies don't always have the budget - or inclination... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
The real public relations geniuses might be managers. You know,... Read More
The toughest thing about writing a news release is getting... Read More
If you don't have a grip on public relations, how... Read More
"I want a pony, a tree house and the fastest... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
The right kind of PR, that is, the kind that... Read More
Aren't you tired of hearing how extremely easy it is... Read More
News releases (also called press releases) are an important part... Read More
Managers, please take a minute and read two sentences: People... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
I don't know about you but I get really frustrated... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
How much more fundamental can you get than this? As... Read More
How to write a press release that generates free publicity... Read More
Often the first point of contact the media has with... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Here's the point: people act on their own perception of... Read More
Because it can alter individual perception and lead to changed... Read More
Leaders in the business world need public relations big time,... Read More
A PR product or service launching is a perfect way... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
We'd all like reporters to ask us about our career... Read More
Public relations writing when writing press releases can be a... Read More
Who wants to face the challenges of a business recovery... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
You never want to inundate a reporter with information, but... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
You're trying to recruit a downline into your program, you've... Read More
You're a business, non-profit or association manager who needs to... Read More
You know, where you do something positive about the behaviors... Read More
To many marketers, the press release is something of a... Read More
A press kit is an essential press relations tool. While... Read More
Everyone has something that drives them up a wall. You... Read More
As a business, non-profit and association manager, how satisfied are... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
There is something newsworthy happening at your organization right now.... Read More
You won't be if you accept a very simple premise.... Read More
Press releases are one of the most cost-effective ways to... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
You are getting a good deal when you accept the... Read More
A press release is often your only chance to make... Read More
Years ago when my Dad owned a group of local... Read More
Early in my career as a public relations consultant, I... Read More
The notion that a business, non-profit or association manager can... Read More
What do you do with junk mail? Are you like... Read More
As a manager, does your current business, non-profit or association... Read More
?makes the rules, of course.But when the gold takes the... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Media management has become one of the strategic tools for... Read More
You've probably noticed, if you live on this planet, that... Read More
Sure, any publicity is good. But don't invest time and... Read More
And here it is: public relations alters individual perception leading... Read More
What else, for goodness sake, could you as a business,... Read More
As a business, non-profit or association manager, what do you... Read More
You can if, as a business, non-profit or association manager,... Read More
Publicity is an important and often overlooked tool of creative... Read More
Quality public relations does something positive for business, non-profit and... Read More
"Advertising is what you pay for. Publicity is what you... Read More
When do you use the newspaper for publishing announcements for... Read More
Public Relations |