Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More
Speaking to the Press
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before ? it can be an intimidating task. Let us be the... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on one... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.Reason is, if you are one... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as... Read More
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Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
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