How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no... Read More

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Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More