A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here's the underlying premise: people... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. And one... Read More

Knowing the Community

You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads... Read More

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Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More