One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.... Read More
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At... Read More
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand... Read More
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This... Read More
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More
Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no... Read More
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I don't know about you but I get really frustrated... Read More
The fast changing dynamics of the world economy is forcing... Read More
As eyes look forward to a new business year, many... Read More
Advice about business and life often gets around to one... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
In larger cities with many outlets they are competing for... Read More
Media relations is a great profession.On good days, I earn... Read More
Media management has become one of the strategic tools for... Read More
News releases are not the best way to get major... Read More
Business people often spend time and money trying to find... Read More
Would you like to expand the volume of your business?... Read More
You have been if you're a business, non-profit or association... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Public relations is the art, as one of my colleagues... Read More
I define public relations failure this way:key audience perceptions are... Read More
When most people think about marketing, they think advertising. While... Read More
Let's start out with a caution for business, non-profit and... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
At the core of any successful public relations campaign is... Read More
That's like asking if advertising is all about type faces... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
This is the ending to my previous article, How to... Read More
In this great country of ours, there are basically three... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
If you're seeking to promote yourself or your new business... Read More
Small Business Owners should send press releases out at least... Read More
A great way to celebrate your achievements and capitalize on... Read More
Question: Why should your business issue a press release? Answer:... Read More
When, as a business, non-profit or association manager, you are... Read More
Your important outside audiences behave in ways that stop you... Read More
Smaller companies don't always have the budget - or inclination... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Better check out the public relations fundamental premise, then take... Read More
Because it can alter individual perception and lead to changed... Read More
Do you have a great idea for a story, but... Read More
Yes, you can call a reporter.I've said it before, in... Read More
There'll never be a better time for a manager working... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Press releases are one of the most cost-effective ways to... Read More
Advice about business and life often gets around to one... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Early in my career as a public relations consultant, I... Read More
Your boss just stopped by your office. He tells you... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Media interviews are an important part of an overall public... Read More
What are you trying to do with your business, non-profit... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
In this great country of ours, there are basically three... Read More
One of the greatest ways to promote your product or... Read More
Your important outside audiences behave in ways that stop you... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Have you ever heard of the saying, "One person's trash... Read More
In larger cities with many outlets they are competing for... Read More
The fast changing dynamics of the world economy is forcing... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
When do you use the newspaper for publishing announcements for... Read More
Commit this to memory, please: To get in the media,... Read More
Since the major part of a small business typically comes... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
As a business, non-profit or association manager, do you see... Read More
Well, for starters, because good public relations can alter individual... Read More
There's an old African proverb:"If you think you are too... Read More
And here it is: public relations alters individual perception leading... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
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