As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"
Here are ten reasons why media coverage can help your online business grow:
Media relations is not always easy and not everyone can make it. You have to have something interesting to tell and have a creative way to make it newsworthy. But it is a low-cost way to drive traffic to your web site. And you may not need to get onto the front page of USA Today to succeed. You may simply want a mention in a few niche magazines where your targeted traffic can be found.
So if you don't like the idea of being a million entries down on a web search, or even 60 entries down, consider a low-cost, effective alternative ? the media. With the right angle, media relations and publicity can expand your engine faster than search engines.
About The Author
After a decade and a half as one of Canada's top consumer advocates, often conducting over 600 media interviews each year, David Leonhardt is sharing his knowledge with others. Pick up a copy of his special report "Get In The News!" at http://www.TheHappyGuy.com/publicity-self-promotion-report.html
The VIP databases are fun to create and can be... Read More
When properly applied by business, non-profit and association managers, public... Read More
Another way to really become known in your area is... Read More
You won't accomplish much if you call the gas company... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Every reporter, from the cub at the small town paper... Read More
The name of the game is doing our part to... Read More
In these days of every increasing demand and competition, there... Read More
For a business, non-profit or association manager, they could be... Read More
In my travels around the country while building my business... Read More
The public relations goal and strategy make sense; the message... Read More
You bet! And in three ways vital to you as... Read More
As an owner of an independent record label, I often... Read More
No comment. These are probably the two most damaging words... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Advice about business and life often gets around to one... Read More
And here it is: public relations alters individual perception leading... Read More
The media's role is to package and spread news, current... Read More
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
In a media interview, always stick to your main points... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Reporters, by nature, are curious people.If you can get them... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Got a huge need for publicity and a tiny publicity... Read More
Business, non-profit and association managers committing their public relations resources... Read More
You know that getting publicity is vital to the health... Read More
Just think about it.If I come to believe that you... Read More
Be a ResourceThe media people that are likely to want... Read More
Done right, it helps modify the behaviors of your most... Read More
Is your business looking for new and creative ways to... Read More
The next time a newspaper photographer takes your photo, remember... Read More
More than half of America skips the Super Bowl, the... Read More
You're trying to recruit a downline into your program, you've... Read More
Quality public relations does something positive for business, non-profit and... Read More
Media relations is a great profession.On good days, I earn... Read More
Even after a nice piece in a national publication, or... Read More
Have you ever heard of the saying, "One person's trash... Read More
The world has woken up to ethical issues in corporate... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
You never want to inundate a reporter with information, but... Read More
Here are two to-the-point questions recently posed by several association... Read More
A press kit is an essential press relations tool. While... Read More
Media interviews are an important part of an overall public... Read More
They know they had better do something positive about those... Read More
Last month, we told you about "pay for play," a... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
You want to sell your products or services, and that... Read More
What may be the more appropriate question is: What makes... Read More
You do if you're a business, non-profit or association manager... Read More
What's more crucial to the success of a business, non-profit... Read More
With all due respect to all those stereotypical males out... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
When I search Google News for "surveys," I get nearly... Read More
Almost assuredly you do, especially when your most important external... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
When you are planning to call a reporter for the... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
The most important thing to remember for any interview: stay... Read More
A musician spends years honing his craft. He writes world-class... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
If you want to know the best way to approach... Read More
Are you working as hard as you can in your... Read More
Public Relations |