To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about.... Read More
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.com fame, a recent survey conducted among the readers of his email newsletter "Excess Voice," which is... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.Here are 10 tips for writing effective web copy:1. Make sure... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You... Read More
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex... Read More
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your... Read More
A Writers Secrets
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer... Read More
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How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not... Read More
Getting Paid for Your Articles
If you've been writing web articles to help promote your... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make... Read More
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in your... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe... Read More
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