How to Develop a Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?One secret to keeping busy business readers hooked is to use irresistible transition sentences.... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement.It's an advertisement for your advertisement.The only purpose of your headline is to get... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?The pure volume of information available on the Internet is daunting... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they... Read More
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11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Progressive Headlines Guide Customers To Buy
Headlines are, without a doubt, one of the most important... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover... Read More
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as "Friend."When... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in your... Read More
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important... Read More
A Writers Secrets
Every person has secrets that only he or she knows,... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every... Read More
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers.... Read More
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