A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share... Read More

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. This is especially true on websites. Sales copy is the words you use to convince prospective customers to... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".Remember just one person is reading your letter or postcard at once. So don't write in the plural, even... Read More

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of... Read More

8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.1. Save MoneyBy hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your... Read More

42 Deadly Ad Copy Sins That Ive Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.Now that I am in business, I... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!In this article, I'm going to reveal 3... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?The pure volume of information available on the Internet is daunting... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be?Well, it's my trusty notebook! It is where I store... Read More

To Start Making Cash from Your Online Writing, You Must Draw Blood First

Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money... Read More

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Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

7 Powerful Sales Copy Writing Techniques!

Your sales letter is the most important component in your... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love... Read More

Is Your Web Copy Plain Talk?

It's true, we were all taught in school to express... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking... Read More

Accelerate Your Freelance Copywriting Master Business Plan!

Ever wish for your own copywriting business?Ever wish you could... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long,... Read More

Are You Asking the Right Questions in Your Copy?

It's a common approach to writing copy. You begin by... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the... Read More

How To Write Headlines That Get Attention

No doubt, the headline is the most important part of... Read More

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can... Read More

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business,... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

Copywriter Trick Unveiled: How to Write Better Copy Faster

"Talent alone cannot make a writer. There must be a... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important... Read More