Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.1. What You Want the Reader to Do: While... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there are a few companies out there that feel this is the most useful way to describe their services.To broaden my search, I tried:... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you've wasted your time.Your headline is like an ad... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.Here are 10 tips for writing effective web copy:1. Make sure... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.They grumble and gripe about their clients being disorganized and unfocused, but are... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requires powerful words online, follow these five rules for promoting the... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people... Read More
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Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or... Read More
How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer.... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Getting Paid for Your Articles
If you've been writing web articles to help promote your... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Progressive Headlines Guide Customers To Buy
Headlines are, without a doubt, one of the most important... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper... Read More
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
A Writers Secrets
Every person has secrets that only he or she knows,... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own?... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
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