The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with... Read More
Your USP is Useless
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.Now that I am in business, I... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune... Read More
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. The question is, though, how do you find the best freelance business... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately... Read More
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Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover... Read More
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Power Words And Phrases
I like to use power phrases when writing sales material.... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have... Read More
Getting Over Copy Shock
A few weeks ago I wrote some copy for a... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader?... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest... Read More
Your USP is Useless
One of the keys to writing good marketing copy is... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in your... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Getting Over Copy Shock
A few weeks ago I wrote some copy for a... Read More
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
Working With a Freelance Editor
If you are interested in creating information products, you will... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
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