Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. Great copy will never be boring... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.1. Save MoneyBy hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.They grumble and gripe about their clients being disorganized and unfocused, but are... Read More
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the... Read More
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of... Read More
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The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own?... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20... Read More
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, &... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
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