10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.When you have been writing copy as... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell,... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to... Read More
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Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the... Read More
Freelance Writing As A Career
Most people would love to make a living from freelance... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but... Read More
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer.... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all,... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
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