Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requires powerful words online, follow these five rules for promoting the... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

Dissolving Buyer Scepticisim ... A Lesson In Copywriting

When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going... Read More

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are!Personality, upbringing,... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about... Read More

Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of... Read More

---

Showing 1 - 10 of 284 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29	Next »

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More

Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!

Lets start with copyright infringement.It is easily explained as copying... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important... Read More

How To Be Creative

Network marketing is an art as much as it is... Read More

Copywriting: Secrets of a Freelancer

Lately, I've been getting emails from other copywriters who ask... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

How To Write Headlines That Grab Your Prospects Attention

It doesn't matter if you're writing an article, a newspaper... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More

A Writers Secrets

Every person has secrets that only he or she knows,... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

Are Long Copy Salesletters Scams?

A passionate debate is currently raging in the Copywriters Forum... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, &... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive... Read More

Copywriter Trick Unveiled: How to Write Better Copy Faster

"Talent alone cannot make a writer. There must be a... Read More

Three Tips For Magnetizing Your Copy

The difference between good copy and great copy is the... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade,... Read More

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is... Read More

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get... Read More