The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They may want to start their own business, get a higher paying job or invest in... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative... Read More
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A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all,... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on... Read More
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A... Read More
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance... Read More
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
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