Hone your writing skills to project a more professional business image.
The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?
In today's business world, writing skills have taken a backseat to other seemingly more important corporate development activities. Most business executives would rather attend a seminar on negotiation strategies or marketing tactics rather than learn the proper usage of "that" or "which" in a sentence. What they fail to realize, however, is that good writing skills are just as important to their future success as is their ability to locate prospects and close deals. Without good writing skills, your printed documents may very well undermine the professional image you work so hard to achieve.
The fact is that your prospects, your clients, and even the media judge you and your business based on the written documents you put out to the world. Sales letters riddled with errors, advertising copy that is boring, and media announcements that ramble on for pages send the message that you're careless, uncreative, and possibly incapable of delivering quality work. People want to do business only with those individuals they perceive as knowledgeable and competent. Your writing is the perfect opportunity to showcase your professionalism and win the deal.
Tricks of the Trade
You don't have to be a professional editor or journalist to write effectively. In fact, there are a number of self-editing techniques professional writers use to catch embarrassing errors that could cost them the job. Use these guidelines as a way to proofread your own writing so you can make all your printed materials reflect the professionalism you display in every other business activity.
Reread your work out loud.
After they write a document, most people reread it to themselves to scan for errors. While this is certainly a good start, it should not be your sole means of proofreading. After scanning the document silently, read it out loud and really listen to the words you're saying. Does your tongue stumble over a block of words? Do certain phrases sound funny or out of place? Is a sentence so long that you're gasping for breath by the time you reach the period? Do your own words put you to sleep? All these are signs that a section of your document needs some tweaking.
When you read a document to yourself, you're relying on only your eyes to catch writing errors. However, when you read a document out loud, you're activating your sense of hearing and forcing your brain to concentrate on each individual word rather than visual cluster. Now you not only see missing commas, incorrect words, or subject-verb disagreements, but you can also hear when something sounds out of place. When you hear as well as see what you're writing, you can catch more errors and produce a written document that holds the reader's attention.
Rely on yourself, not your spell check.
The spell check feature on your computer is both a blessing and a hindrance to writing success. While spell check can locate and correct blatantly misspelled words, it can't catch those words that are spelled correctly but used incorrectly. You know the words: right/write, meet/meat, you're/your, there/their/they're, no/know, plus a host of others. Such words, called homonyms, are often immune to computerized spell check features and can single-handedly undermine your writing skills.
As you reread your document, both silently and out loud, pay special attention to known homonyms and read out your contractions. So if your text reads, "Please know which word *you're* supposed to use," proofread it as "Please know which word *you are* supposed to use." This way you'll be able to catch those instances when you write, "You're writing skills are impeccable," but really mean "Your writing skills are impeccable."
Start from the end.
The more you read something, the more your brain begins to memorize it. If you reread a document over and over, you eventually get to the point where your brain knows what's coming next, so your eyes go into scan mode. While you think you're really reading the document closely, your brain is only picking up key words and drawing on memory to fill in the blanks. So even though your 50th read-through confirms that your document is error-free, your reader (who has never seen the document before) will quickly spot careless errors you scanned right over.
When you feel that you've read your document too many times and can't get past scan mode, mix things up for your brain. Read the last sentence of your document first just to check for things like sentence structure, grammar, spelling, etc. Then read the sentence above the last and do the same. Pull sentences out of the text at random and check for errors. By treating each sentence as a stand alone unit rather than as part of a flowing document, your brain will perk up and not be anticipating the next memorized line. You'll catch more errors when you look at the individual elements of your document instead of focusing on the overall content.
Go to the experts.
You may have a dictionary on your office bookshelf and perhaps even a thesaurus. But do you have a good grammar guide? Anyone who produces written documents can quickly improve his or her writing simply by referring to a grammar guide for writing tips.
Your local bookstore has many grammar guides available. Browse through a few to determine which one adequately addresses your particular writing challenges. Some guides focus specifically on grammar issues, while others pay particular attention to matters of writing tone and style. Some target fiction writers or journalists, while others angle their topics to business writing. Choose a guide you're comfortable with, refer to it often, and watch your writing improve.
Better Writing Now
Competition in business is fierce these days. Don't let a misspelled word or incorrect sentence kill the deal. Practice the tricks of self-editing so every written document you produce showcases your knowledge, competence, and professionalism. Before you know it, your prospects and clients will be unable to resist your written messages, and your company's profits will soar.
About the Author Dawn Josephson, Hilton Head Island, SC, USA Dawn@cameopublications.com http://www.CameoPublications.com Dawn Josephson, the Master Writing Coach?, empowers leaders to master the printed word for enhanced credibility, positioning, and profits. Through one-on-one coaching, dynamic keynotes, and informational workshops, Dawn teaches clients how to write irresistible books, articles, and marketing pieces that position them as the expert. Dawn got her first piece published at age 8. Today she has ghostwritten and/or authored over 1,500 published articles and 20 published books. Questions - Please contact Dawn at 1-843-785-3770 or visit www.masterwritingcoach.com
You've done it. Gotten that press release written. Now you're... Read More
Most salespeople have great ideas, but when it comes to... Read More
In this article, I am going to reveal a dozen... Read More
When you are beginning to write, you gather as much... Read More
As with any of the performing arts, an effective voiceover... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
My name is Ann and I'm a grammar geek. There,... Read More
You have to choose a character or an angle that... Read More
So many copywriters think that it's enough to be a... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Have you heard the good things about the field of... Read More
New to tech-writing, or thinking about starting? The key to... Read More
When it comes to search engine optimization, copywriting plays a... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
My wife and I recently bought a house.It's currently being... Read More
Have you ever had the experience of hiring a freelance... Read More
Do you want to make $5000, $10,000 or more every... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Network marketing is an art as much as it is... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
In order to maximize your sales efforts and fully seize... Read More
I went to Google and entered a couple of different... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
Do you have the training and skills needed for copywriting?Are... Read More
As a professional contractor who wears many hats, you owe... Read More
Every day, more and more of us begin new online... Read More
Sometimes learning what not to do is as important as... Read More
I want to tell you how I go about writing... Read More
I do not pretend that a one-stop shop solution to... Read More
Your sales copy is the life source of your business.... Read More
Think quick. In 10 seconds, can you list the 5... Read More
On the Internet programmers and designers rule, not the writer.... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
From the early days of search engine optimization, keywords and... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Year after year people make the same mistakes in direct-response... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
Think for a moment some day and consider the kind... Read More
Copy is all about words. Or is it?Copy is about... Read More
Content is king. Without content your website is an empty... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
At times, it can be frustrating to find freelance business... Read More
While traditional marketing can work for the book author or... Read More
We all know words are powerful. Whether written or spoken,... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
Have you seen those copywriting gurus, working it on the... Read More
One of the least talked-about areas in copywriting education is... Read More
When you sit down to write a sales letter to... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Many people feel they have a story to tell or... Read More
When you create headlines, do you put benefits into your... Read More
In a crowded market, clients will be seeking personality as... Read More
You could spend thousands of dollars on advertisement and have... Read More
Regardless of how you look at it, the most important... Read More
Unless you know the secret motivational secrets that make people... Read More
1. Use a hand written letter on your ad copy... Read More
Knowing how to write, and write well, is a skill... Read More
Over the last decade, the number of companies selling their... Read More
Network marketing is an art as much as it is... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
You only have an instant to capture your prospect's attention.... Read More
Doing the copywriting for your own website without the proper... Read More
Hone your writing skills to project a more professional business... Read More
Copywriting |