How to Develop a Killer News Hook

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's... Read More

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell, sell. - Online, I think, my job is best described as help, help, help, sell. How come? Because web sites are a pain... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.... Read More

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.If someone tells you different, they are not... Read More

7 Easy Tips on How to Improve Your Sales Letter Instantly

Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your... Read More

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is... Read More

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Showing 1 - 10 of 284 Articles
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A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

Dissolving Buyer Scepticisim ... A Lesson In Copywriting

When making a purchasing decision, people have their "rip off... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, &... Read More

Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

Your definition may differ, but I define a lapsed donor... Read More

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITINGAfter determining what we are going to sell, the next... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

On Copying and Stealing Designs

The notion on the great artist, Pablo Picasso's quote, "Bad... Read More

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?Wannabe copywriters often check... Read More

Copywriter Rates, Getting The Facts Beforehand

Have you ever had the experience of hiring a freelance... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love... Read More

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More