How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job.Editors, however, are very busy people, and don't have... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.Words have power.They can make you laugh, cry experience great joy, provide encouragement or... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising,... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".Here's an example I received just the other day..."Just imagine... a report with the *exact*... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however,... Read More
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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
Freelance Writing As A Career
Most people would love to make a living from freelance... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand... Read More
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as "Friend."When... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I... Read More
Working With a Freelance Editor
If you are interested in creating information products, you will... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind... Read More
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers... Read More
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in your... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
Getting Over Copy Shock
A few weeks ago I wrote some copy for a... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own?... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
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