It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless... Read More
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor... Read More
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain... Read More
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities... Read More
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer... Read More
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all... Read More
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.... Read More
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of... Read More
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In part one of this article series we began looking... Read More
Summer is finally here and school is out, but learning... Read More
What is it exactly that copywriters DO when they produce... Read More
Is it out there? The chance to be a freelance... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Question: If you were starting out and had no references... Read More
All the world's a story. Video games have storylines; newspapers... Read More
Writing a killer headline for your copy is simple! You... Read More
This is a question that can be answered in a... Read More
Web marketers: have you figured out that article marketing is... Read More
If you're hunting for a good freelance copywriter and have... Read More
Do you have the training and skills needed for copywriting?Are... Read More
In a previous article I talked about a few similarities... Read More
One statistic shows that over 80% of all buying decisions... Read More
Writers write just like painters, paint on canvas. This is... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
There is a difference between creative writing and copywriting. It... Read More
If you write copy you need a swipe file. A... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
Whether you're selling a product or service, the 10 tips... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Are you a freelance copywriter working from home? If so,... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Just as great fiction is an art, so is great... Read More
Every person has secrets that only he or she knows,... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
When making a purchasing decision, people have their "rip off... Read More
Whether you're an executive or a small business owner, chances... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
How does this sound?Today, I'm going to show you how... Read More
Did you know that your writing can have a huge... Read More
When you come to 'know' something, there is a temptation... Read More
You know what it's like, you're reading the sales material... Read More
The huge demand for writers online is really for ghostwriters.... Read More
If your ad is not generating a lot of sales,... Read More
While traditional marketing can work for the book author or... Read More
It's true, we were all taught in school to express... Read More
All the world's a story. Video games have storylines; newspapers... Read More
When I write copy for my advertising clients, I always... Read More
You're ready to launch that new product or promotion, &... Read More
Have you heard the good things about the field of... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
I do not pretend that a one-stop shop solution to... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Nothing irritates me more than being told that there are... Read More
Sometimes learning what not to do is as important as... Read More
I have been in the ad game for a long,... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Think about how much you read about and spend on... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Did you know that jobs writing about food are available?... Read More
Unless you know the secret motivational secrets that make people... Read More
When you create headlines, do you put benefits into your... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
Anyone who's ever tried marketing IT products or... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
I went to Google and entered a couple of different... Read More
Web marketers: have you figured out that article marketing is... Read More
As websites and electronic commerce are becoming more and more... Read More
Tech-writing is a tricky business. It's not a very high... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
Think you have what it takes to be a freelance... Read More
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