Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. People often imagine that working as a freelance writer is some... Read More
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.This short article will give you some pointers about writing good webcopy.You must know... Read More
Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it... Read More
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the... Read More
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities... Read More
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.So when you have an idea and your mind says, "not relevant to my core subject," you ignore the doubt. You don't cross... Read More
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So... Read More
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE2. EMOTIONAL headlines... Read More
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.1) Follow a sensible career path?STEP 1: Start in a teamSTEP 2: Stay only just long... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
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I like to use power phrases when writing sales material.... Read More
Do you have the training and skills needed for copywriting?Are... Read More
My name is Ann and I'm a grammar geek. There,... Read More
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1. Isolation technique It doesn't matter how good your... Read More
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In part one of this article series we began looking... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
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Your prospect has emotions? and you MUST touch these emotions... Read More
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Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
No doubt, the headline is the most important part of... Read More
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It's arguably the most important word in the copywriter's arsenal.... Read More
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1. Address your reader as a friend, not as "Friend."When... Read More
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1) Don't just hire a good designer. Hire someone who... Read More
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