Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well... Read More
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in... Read More
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving... Read More
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.A headline is meant to do two vital things.First, it needs to... Read More
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask... Read More
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since... Read More
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper? they only work in person.... Read More
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you... Read More
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities:... Read More
Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of... Read More
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Internet Marketing- Forget the experts, latest software program or even... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
From time to time you will be faced with an... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
Most of us spend our days persuading others to buy... Read More
So you finally built a website for your home-based business.... Read More
Did you know that jobs writing about food are available?... Read More
Site visitors generally stay with you for as long as... Read More
Have you heard the good things about the field of... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
My name is Ann and I'm a grammar geek. There,... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
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1. Address your reader as a friend, not as "Friend."When... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
I imagine you are the type of person who really... Read More
A few weeks ago I wrote some copy for a... Read More
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Tech-writing is a tricky business. It's not a very high... Read More
Many professional freelancers will go their entire career without ever... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Assume you were faced with the task of hiring a... Read More
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Looking to chuck that full-time job for a life of... Read More
It's a common approach to writing copy. You begin by... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
It's true, we were all taught in school to express... Read More
Quotations are expressions, usually in the spoken form or in... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
These days, there's widespread acceptance that a website is an... Read More


Advertising is key! Unfortunately most people waste their money on... Read More
Just as great fiction is an art, so is great... Read More
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The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Many people feel they have a story to tell or... Read More
Have you seen those copywriting gurus, working it on the... Read More
In the world of web copywriters, many will try, but... Read More
Web marketers: have you figured out that article marketing is... Read More
When one is in a creative state, rarely can one... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
It's a common approach to writing copy. You begin by... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
I worked as a business magazine editor for about 20... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Headlines are, without a doubt, one of the most important... Read More
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Quotations are expressions, usually in the spoken form or in... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
If you made it this far, the headline for this... Read More
I've seen this ongoing debate debate jump up again recently... Read More
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An interesting debate is currently raging among copywriters, web designers... Read More
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Whether you run a home-based business or Microsoft, one thing... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Tech-writing is a tricky business. It's not a very high... Read More
When you receive a sales letter with typos or grammar... Read More
The huge demand for writers online is really for ghostwriters.... Read More
As with any business, becoming a freelance business plan writer... Read More
Have you ever had the experience of hiring a freelance... Read More
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