3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however,... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities:... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.Now,... Read More
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence. Being able to tell the world who you are, what you do and how... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate... Read More
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.But before... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell,... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They may want to start their own business, get a higher paying job or invest in... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors.Lapsed donors are... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this... Read More
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper... Read More
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Your USP is Useless
One of the keys to writing good marketing copy is... Read More
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as "Friend."When... Read More
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even... Read More
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20... Read More
A Writers Secrets
Every person has secrets that only he or she knows,... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect... Read More
Copywriting |