Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you... Read More
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any... Read More
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate... Read More
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or... Read More
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee... Read More
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of... Read More
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow... Read More
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion,... Read More
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||


Many of us have been asked to write an article... Read More
My name is Ann and I'm a grammar geek. There,... Read More
The sales letter is the key; the sales letter is... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
You know what it's like, you're reading the sales material... Read More
Hi everyone,Been ruminating on this one for a little while... Read More
It is important in this new paradigm of political correctness... Read More
I have read thousands of ad copies online and offline... Read More
Web marketers: have you figured out that article marketing is... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Most of us have seen a heckler at a baseball... Read More
It's true, we were all taught in school to express... Read More
Would you like to get more sales from your online... Read More
On the Internet programmers and designers rule, not the writer.... Read More
Do you possess the qualities of a good proof reader?... Read More
From time to time you will be faced with an... Read More
Are you a freelance copywriter working from home? If so,... Read More
Whether you're selling a product or service, the 10 tips... Read More
Now that you've decided to hire a copywriter, how do... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Careers in copywriting are booming. Could it be that the... Read More
Do you ever have brilliant ideas for articles, books or... Read More
If your ad is not generating a lot of sales,... Read More
I went to Google and entered a couple of different... Read More
Many small businesses fail because their owners don't pay enough... Read More
Regardless of how you look at it, the most important... Read More
No doubt, the headline is the most important part of... Read More
Have you ever had the experience of hiring a freelance... Read More


Putting out a high quality product is a given these... Read More
Most people with an online presence will have to regularly... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Copy is all about words. Or is it?Copy is about... Read More
These days, you don't have to traverse the dark forest... Read More
Now that your website is up and running, it's time... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Hands up if the title to this article made you... Read More
Careers in copywriting are booming. Could it be that the... Read More
Chances are that you are making many, if not all,... Read More
Did you ever wish you could afford to hire one... Read More
Not everyone is a writer. Good copy writing is a... Read More
I've seen this ongoing debate debate jump up again recently... Read More
The difference between good copy and great copy is the... Read More
Assume you were faced with the task of hiring a... Read More
Want to know the secret of creating MEMORABLE promotional copy?... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Think for a moment some day and consider the kind... Read More
Quotations are expressions, usually in the spoken form or in... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
When you are beginning to write, you gather as much... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
One of the most important aspects of a website today... Read More
If you write copy you need a swipe file. A... Read More
Many people feel they have a story to tell or... Read More
These days, there's widespread acceptance that a website is an... Read More
You've done it. Gotten that press release written. Now you're... Read More
Most of the sales pieces people ask me to rewrite... Read More
Just as great fiction is an art, so is great... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
Copywriting |