How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking... Read More
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web.Here are... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But take away the headline and your chances for any success are... Read More
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Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are... Read More
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer.... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or... Read More
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a... Read More
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
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