In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.... Read More
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.As a copywriter and conversion... Read More
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the... Read More
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove... Read More
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in... Read More
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about... Read More
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of... Read More
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you've got a better... Read More
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with... Read More
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Chances are that you are making many, if not all,... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
When you come to 'know' something, there is a temptation... Read More
Sometimes learning what not to do is as important as... Read More
Over the last decade, the number of companies selling their... Read More
I worked as a business magazine editor for about 20... Read More
Writing copy has sometimes been compared to an "art." While... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
"Talent alone cannot make a writer. There must be a... Read More
Web marketers: have you figured out that article marketing is... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Most salespeople have great ideas, but when it comes to... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
About once a month I fly off somewhere to give... Read More
Every day, more and more of us begin new online... Read More
I imagine you are the type of person who really... Read More
It was going so well, so what happened? Many copywriters... Read More
Market identification Custom writing services market is a sector of... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Quotations are expressions, usually in the spoken form or in... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Think you can take the Copywriting Challenge on your own?... Read More
Want to get the most media attention and spotlight for... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
When one is in a creative state, rarely can one... Read More
In part one of this article series we began looking... Read More
I do not pretend that a one-stop shop solution to... Read More
Question: If you were starting out and had no references... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Assume you were faced with the task of hiring a... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Once a upon a recent time in a galaxy not... Read More
Perhaps the most important benefit in the material that follows... Read More
Headlines are, without a doubt, one of the most important... Read More
A few weeks ago I wrote some copy for a... Read More
What is it exactly that copywriters DO when they produce... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
Where can you find out about freelance technical writing pay?... Read More
Want to get the most media attention and spotlight for... Read More
Most people with an online presence will have to regularly... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
In its most basic form, copywriting is, among other things,... Read More
I worked as a business magazine editor for about 20... Read More
When you come to 'know' something, there is a temptation... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
It is important in this new paradigm of political correctness... Read More
From the early days of search engine optimization, keywords and... Read More
Putting out a high quality product is a given these... Read More
I imagine you are the type of person who really... Read More
Writers write just like painters, paint on canvas. This is... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Many small businesses fail because their owners don't pay enough... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
There is a difference between creative writing and copywriting. It... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
We all know words are powerful. Whether written or spoken,... Read More
How do you make your fundraising letters creative and fresh... Read More
Careers in copywriting are booming. Could it be that the... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
If you write for a living, you deal with deadlines.... Read More
1. Use a hand written letter on your ad copy... Read More
When you create headlines, do you put benefits into your... Read More
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