If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often
Every good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts
By mixing and matching the above elements from your article swipe file (and writing some new text) you can often turn 10 Articles into 20 or 30 articles. As an example You have written an Article on 10 Steps to starting an Online Business. Can some of these steps be used to starting an MLM Online Business.
Let's say only 7 of these Steps would apply to an Online MLM Business you now have the Body of an Article called 7 Steps to Starting and Running an Online MLM Business.
The First thing you do is cut and paste the 7 Steps you are going to use. Next rewrite these steps just a little so they more closely apply to an Online MLM Business.
Next Look over the Introduction for the source article. Can you rewrite this introduction to apply to your new Article? Would it be better to just write a new introduction?
Now look at the wrap-up. Can you rewrite the wrap-up to apply to your new Article? Would it be better to just write a new wrap-up?
In some cases you may only use the Title or part of the title from your swipe file. In other cases you may mix and match the Introduction, Body and Wrap-up from 2 or more articles to create a new article. In all cases make sure your new article does have some new material.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members
Get Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
Many professional freelancers will go their entire career without ever... Read More
People tend to read your ads and sales letters in... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
In order to make more sales and get more profits... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
When you come to 'know' something, there is a temptation... Read More
Last quarter I talked about interviewing / gathering data. So... Read More
When you're writing or evaluating copy for a B to... Read More
Are you a freelance copywriter working from home? If so,... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
Have you wondered how you can make a career writing... Read More
Writers write just like painters, paint on canvas. This is... Read More
What is it exactly that copywriters DO when they produce... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
Think you can take the Copywriting Challenge on your own?... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
"Talent alone cannot make a writer. There must be a... Read More
Did you know that your writing can have a huge... Read More
Here's another drill ripped out of the Field Guide for... Read More
Many of the solo professionals whom I coach are people... Read More
It's a common approach to writing copy. You begin by... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
In order to get ahead in your copy writing business,... Read More
As websites and electronic commerce are becoming more and more... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Whether you run a home-based business or Microsoft, one thing... Read More
Lots of people who seek out my copywriting services are... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Hone your writing skills to project a more professional business... Read More
If you're hunting for a good freelance copywriter and have... Read More
My wife and I recently bought a house.It's currently being... Read More
Quality is what you need. What you don't have is... Read More
I know, I know. Times are tough. You have to... Read More
If you are interested in creating information products, you will... Read More
One thing all successful Internet marketers have in common is... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Most salespeople have great ideas, but when it comes to... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
Your sales letter is the most important component in your... Read More
One of the keys to writing good marketing copy is... Read More
Writing headlines for your ads is the most important part... Read More
Here's a critically important copywriting technique I use when writing... Read More
Most of us spend our days persuading others to buy... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
It's time to write your next ad or brochure. Maybe... Read More
No doubt, the headline is the most important part of... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
You have to choose a character or an angle that... Read More
Are you a freelance copywriter working from home? If so,... Read More
The sales letter is the key; the sales letter is... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
One of the biggest challenges a copywriter faces is to... Read More
On the Internet programmers and designers rule, not the writer.... Read More
Building a professional reputation requires a campaign founded on your... Read More
Chances are that you are making many, if not all,... Read More
These days, there's widespread acceptance that a website is an... Read More
Copywriting |