Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.If someone tells you different, they are not... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!In this article, I'm going to reveal 3... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. This is especially true on websites. Sales copy is the words you use to convince prospective customers to... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you... Read More
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Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has... Read More
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or... Read More
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
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