Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn't so.Fiction and copywriting share the same heart: emotion.What's the goal for... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?FINDING AN AD WITH... Read More
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Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
Writing Tips for Your Website
Now that your website is up and running, it's time... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers.... Read More
Power Words And Phrases
I like to use power phrases when writing sales material.... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
How to Get Instant Attention
Most of us have seen a heckler at a baseball... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
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