Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put... Read More

Why Your Advertising Copy is not the Most Important Part of Your Ad

If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.And if you run ads where either:a) The wrong... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.SEO stands for Search Engine Optimization. You want... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing,... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect's attention. No matter the medium ? a sales letter, print ad, or commercial ? she's going to make an almost instantaneous decision about whether you are worth her time or not. So you'd better start off with a bang.Hopefully, you already... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But take away the headline and your chances for any success are... Read More

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13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people... Read More

Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a... Read More

Why Your Advertising Copy is not the Most Important Part of Your Ad

If you own a shop in the middle of the... Read More

Common Mistakes That Can Kill Your Web Copy

Sometimes learning what not to do is as important as... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More

Three Tips For Magnetizing Your Copy

The difference between good copy and great copy is the... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

How You Can Find Freelance Copy Editing Jobs

Even for those with the skills needed, finding copy editing... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for... Read More

How To Get Started With A Career In Copywriting

Careers in copywriting are booming. Could it be that the... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen... Read More

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure,... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things,... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

Writing for People and Search Engines

Writing for the search engines is much different than writing... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or... Read More

How To Be Creative

Network marketing is an art as much as it is... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how... Read More

Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press... Read More

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a... Read More

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

How to Hold Peoples Interest throughout those Long Copy Sales Letters

People tend to read your ads and sales letters in... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have... Read More