Your Article Headlines will Make or Break Your Business

Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content... Read More

Three Tips For Magnetizing Your Copy

The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should... Read More

5 Ways to Instantly Improve Your Copy

1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those... Read More

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you... Read More

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.I receive many emails... Read More

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Showing 1 - 10 of 284 Articles
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5 Critical Mistakes Most Freelance Copywriters Make

Think you have what it takes to be a freelance... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh... Read More

Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press... Read More

Copywriting: Secrets of a Freelancer

Lately, I've been getting emails from other copywriters who ask... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for... Read More

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:Are you an experienced writer?Do you want... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader?... Read More

Are You Asking the Right Questions in Your Copy?

It's a common approach to writing copy. You begin by... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any... Read More

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business.... Read More

Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to... Read More