My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story... Read More
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps... Read More
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the... Read More
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only... Read More
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune... Read More
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales... Read More
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of... Read More
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There's a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don't have to stick around. There's no locked door.... Read More
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's... Read More
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since... Read More
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About once a month I fly off somewhere to give... Read More
Did you ever wish you could afford to hire one... Read More
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One statistic shows that over 80% of all buying decisions... Read More
In order to make more sales and get more profits... Read More
I have read thousands of ad copies online and offline... Read More
My name is Ann and I'm a grammar geek. There,... Read More
This week we're going to reinforce the training that Recruits... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
Many small businesses fail because their owners don't pay enough... Read More
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In this article, I am going to reveal a dozen... Read More
Site visitors generally stay with you for as long as... Read More
If you have done your homework then you are ready... Read More
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Just as great fiction is an art, so is great... Read More
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My wife and I recently bought a house.It's currently being... Read More
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Headlines are, without a doubt, one of the most important... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
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Web marketers: have you figured out that article marketing is... Read More
In order to make more sales and get more profits... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
You can turn your $200 fee to write a press... Read More
Perhaps the most important benefit in the material that follows... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
I do not pretend that a one-stop shop solution to... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Now that your website is up and running, it's time... Read More
Want to know the secret of creating MEMORABLE promotional copy?... Read More
If you write for a living, you deal with deadlines.... Read More
A few weeks ago I wrote some copy for a... Read More
Do you possess the qualities of a good proof reader?... Read More
You've done it. Gotten that press release written. Now you're... Read More
Sometimes learning what not to do is as important as... Read More
Last quarter I talked about interviewing / gathering data. So... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Nothing irritates me more than being told that there are... Read More
Are you a freelance copywriter working from home? If so,... Read More
I went to Google and entered a couple of different... Read More
If your ad is not generating a lot of sales,... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Several years ago, when I was working for an agency,... Read More
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Year after year people make the same mistakes in direct-response... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
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Think about how much you read about and spend on... Read More
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