Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.Professional writers can develop a... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Get a theme.First and foremost, to be screamingly successful as... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities:... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso... Read More
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Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
How to Get Instant Attention
Most of us have seen a heckler at a baseball... Read More
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
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