Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.

Professional writers can develop a wide variety of documents including proposals, advertising and design copy, content for websites, sales letters, strategic plans, brochures, and newsletters. An organization looking for the best value should consider the following benefits of hiring a professional writer:

1. Save time: Your time is valuable. Effective writing and editing is labor intensive and can constrict your already-tight schedule. Hiring a professional writer allows you to focus on your many other priorities.

2. Meet your deadlines: Professional writers thrive on meeting deadlines. They can help your organization complete that pressing project on time.

3. Get your message across: Perhaps you are intending to sell a product, educate your audience, or improve staff morale. Your brochure, proposal, report, newsletter, or website should be effective and produce your desired results. Powerful and clear writing will work to inform, persuade, and motivate your reader to take action.

4. Research the topic effectively: Writing about a service, product, program, or person often requires fact gathering such as online research, interviews, supporting anecdotes, and statistics. Writers are experts in obtaining background information.

5. Clean and polish: Once you've written your rough draft, a professional writer can help you organize its structure, add additional information, tighten the copy, and spice it up with creative details. They can also help make your writing more compelling and persuasive.

6. Improve the effectiveness of design: A well-designed promotional piece requires strong copywriting. If you have compelling graphics, you'll invite people to begin reading. However, powerful content is what will keep them reading. Professional writing can ensure the success of your design efforts by keeping your audience interested.

Copyright © 2005, Wendy Gray Maynard, Kinesis

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

In The News:


pen paper and inkwell


cat break through


7 Powerful Sales Copy Writing Techniques!

Your sales letter is the most important component in your... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities... Read More

How To Write Headlines That Grab Your Prospects Attention

It doesn't matter if you're writing an article, a newspaper... Read More

Your Article Headlines will Make or Break Your Business

Most people with an online presence will have to regularly... Read More

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

Freelance Copywriting Advice #1: Take the Scary Jobs

From time to time you will be faced with an... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business.... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits... Read More

19 Secrets to Making Your Ad Copy More Effective

The sales letter is the key; the sales letter is... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen... Read More

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how... Read More

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all,... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More