Power Keys To Writing Power-Packed Marketing Copy

In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.

Value-Added, Benefit-Rich Headlines Make The Difference

A bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Studies show the right headline can significantly increase response results to an offer exponentially.

Did you know that only about 20% of your required prospects ever get beyond the headline to read the full body of the copy? It's absolutely true! So therefore, you must appropriately invest the time and brain power to make your headline sing.

Avoid the witty or cute rhetoric routine. Why? Because it always places too much attention on your company's sensibilities rather than applying the laser-focus upon your potential client's real needs and honest desires.

The secret is that clients are far more interested in reading about "themselves" and their world than about your company and how big or great you think you are.

Project a benefit in your headline that undoubtedly enhances their life, using "Power Words" such as: "Secrets Revealed",; "Introducing"; "Award-Winning"; "Discover"; "Announcing"; "Breakthrough"; "Facts"; "New"; "Now"; "Yes"; "Success"; "Proven-Results"; "Guaranteed!"; "Sale" - all words that vibrantly express action, capture the full attention of your prospects, and promise them something BIG! (The two words of most value to your clients are most commonly, "You", and "Free".)

Explain The Prospect-Centered Proposition

Always maintain a "prospect-centered" perspective. It is ALL about your client! Either it states their current rough situation, and "...isn't it awful", or it portrays an attractive dream they have about what their life could ultimately become... "If only..."

Go back to the foundation of the product or service being presented. Why does your product or service exist in today's world, and why does your company sell it? The proposition sector of your marketing copy sets up a kind of gap, which you are about to fill with... multiple benefits.

Deliver Multiple Benefits

A benefit is anything that will make a client's world better when using your product or service. This is the huge payoff, and the crucial section of your marketing copy where you must fully deliver the goods.

Take a close look at what is being promoted, and then...

Write down each and every benefit that you can, without focus about which one is the most important. You will put them in the right order of power later. Write down everything that can truly do your client good. Everything!

After finishing this "mind dump", go back and meticulously go through priority process. Try not to prioritize as you list the benefits... that will only hold you back. Always list first, order second! When writing your marketing copy, begin with your most primary benefit first, then the second, third and so on down to least significant benefit as you complete this all-important list.

Spell Out All Comprehensive Features

A feature is quite simply a fact about a product or service, such as "some assembly required, batteries not included", or "made in China".

Features specifically explain how things are created, delivered, managed, and maintained. Think of this section as the support system for the underlying benefits. Be on-point here because it demonstrates your overall professional ability, keen understanding and your total level of competence.

Be Long About Your Copy

It is a written and well documented fact - "longer" copy sells more products and services than falling short (delivering shorter copy).

Consumers are hungry for information, particularly if they are shopping for a big-ticket item. If they read beyond your opening headline, they are a good prospect for the product or service being sold. It's your job to tell them everything they need to know.

Calling Attention To Your Historical Key-Points

Not until the "Grand Finale" should you ever speak about your company and your accomplishments in any great detail. Think of your company as the Harry Houdini who, only after showing his magical wonders to the total delight of his audience, ultimately reveals his true self.

Marketing copy fails because it so often congratulates the company magic before any tricks have been performed.

The disposition? No sale!

Ask For Response NOW

Your marketing copy must deliver an exact call to action. Do you want the consumer to call, or write you or perhaps send you a check or even Money Order?

As residents of the 21st century, we are literally trained by hundreds of daily advertisements in an effort to get us to react and respond.

So make the call, adamantly and specifically.

Summarize your primary sales points, and then ask yourself...

Is there any reason why your prospect(s) should not act right now?

Implement a meaningful benefit:

A limited-time offer, result performance or money-back guarantee. Energize your marketing copy to close on the concise selling point.

About Tony Marino, Ph.D., Marketing

Dr. Tony Marino is not only the CEO of America Web Works (http://www.AmericaWebWorks.com), he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. Additionally, he holds Email Compliance Officer status for many of today's leading Network Marketing companies.

He has also worked with the likes of legendary Direct Marketers Ted Nicholas and Gary Halbert. Best-Selling Authors, Harvey McKay, Jack Canfield and Mark Victor Hansen. ABC Television's, Jimmie Kimmel and NBC's, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime!

http://www.AmericaWebWorks.com 866-824-9684

---

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5... Read More

How to Hold Peoples Interest throughout those Long Copy Sales Letters

People tend to read your ads and sales letters in... Read More

Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how... Read More

Copywriting: Engage Prospects By Involving Their Senses

Imagine a bland, colorless existence. Where food had no taste,... Read More

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More

How To Get Started With A Career In Copywriting

Careers in copywriting are booming. Could it be that the... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business.... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

Why Your Advertising Copy is not the Most Important Part of Your Ad

If you own a shop in the middle of the... Read More

10 Things You Should Expect From Your IT Copywriter

Anyone who's ever tried marketing IT products or... Read More

10 Tips for Writing Web Copy

One of the most important aspects of a website today... Read More

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

When you're writing or evaluating copy for a B to... Read More

Health and Fitness: A Huge Industry in Need of Writers

Think about how much you read about and spend on... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not... Read More

Dissolving Buyer Scepticisim ... A Lesson In Copywriting

When making a purchasing decision, people have their "rip off... Read More

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is... Read More

How To Write Powerful Headlines

I want to tell you how I go about writing... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More

How You Can Proofread Your Own Work

Putting out a high quality product is a given these... Read More