If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.
If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.
And if you run ads where either:
a) The wrong people see them
Or
b) Not enough people see them
Your phones aren't going to ring... and nobody is going to come into your store...
No matter how good your copy is.
No matter how good your headline is.
No matter how good your offer is.
And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses? and he was thinking about placing an ad in the Sydney Morning Herald.
What's wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners? and therefore 90% of his advertising dollar is wasted.
What's the alternative? Place ads in business publications where you are reaching 100% of your target market.
Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.
You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense? doesn't it?
And here's a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news? as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 ? 50%) because my experience shows it's well worth it!
But don't take my word on it. Implement these strategies, measure the results and see what results you achieve in your business.
Chat with you shortly,
Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
1300 88 21 91
Scott Bywater, Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.
Here's the address: http://www.copywritingthatsells.com.au
When you create headlines, do you put benefits into your... Read More
Having worked as a digital publishing specialist at a large... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
The difference between good copy and great copy is the... Read More
You have to choose a character or an angle that... Read More
Do you want to make $5000, $10,000 or more every... Read More
One thing all successful Internet marketers have in common is... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
No doubt, the headline is the most important part of... Read More
Even for those with the skills needed, finding copy editing... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
At times, it can be frustrating to find freelance business... Read More
Did you ever wish you could afford to hire one... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
On the Internet programmers and designers rule, not the writer.... Read More
When you are going to write a press release probably... Read More
I like to use power phrases when writing sales material.... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Think about how much you read about and spend on... Read More
If you have children, you will doubtless remember saying to... Read More
In the world of web copywriters, many will try, but... Read More
Doing the copywriting for your own website without the proper... Read More
Just because you're running a small business doesn't mean you... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
One statistic shows that over 80% of all buying decisions... Read More
One of the biggest challenges a copywriter faces is to... Read More
Only about 20% of your copy is going to get... Read More
We all know words are powerful. Whether written or spoken,... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Assume you were faced with the task of hiring a... Read More
Writing for the search engines is much different than writing... Read More
Most people can write. Some can even write well. But... Read More
If you have children, you will doubtless remember saying to... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Network marketing is an art as much as it is... Read More
In order to get ahead in your copy writing business,... Read More
One of the most important priorities of evey online business... Read More
In the competitive marketplace of the new millennium, the demand... Read More
I have been in the ad game for a long,... Read More
When writing direct response copy, there are a few things... Read More
If you own a shop in the middle of the... Read More
Perhaps the most important benefit in the material that follows... Read More
Many small businesses fail because their owners don't pay enough... Read More
From time to time you will be faced with an... Read More
One of the keys to writing good marketing copy is... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
Most salespeople have great ideas, but when it comes to... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
You only have an instant to capture your prospect's attention.... Read More
So, you have something you want to sell. It may... Read More
One of the least talked-about areas in copywriting education is... Read More
Every week I receive a couple of emails from people... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
When I write copy for my advertising clients, I always... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
We all know that words have the power to persuade,... Read More
Even for those with the skills needed, finding copy editing... Read More
Most of us spend our days persuading others to buy... Read More
Once a upon a recent time in a galaxy not... Read More
Think you have what it takes to be a freelance... Read More
There is a difference between creative writing and copywriting. It... Read More
Copywriting |