Think about how much you read about and spend on health and fitness.
Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home?
This is a colossal industry, and seems to be growing bigger all the time. This is particularly true right now, as the baby boomers grow older and are looking for ways to maintain and improve their health.
Whether the subject is exercise, weight loss, prescription drugs or alternative remedies, there is a massive demand not only for products and services ? but also for articles and promotional copy to promote those services.
Just do a few searches on Google.
A search for the word "health" yields 615,000,000 results.
"Fitness" yields 90,400,000 results
That's over 700 million web pages that have been written about health and fitness. It's a phenomenal figure.
And each and every one of those pages had to be written by someone.
Now think of all the magazines that focus on health and fitness. The books. The videos. And all that advertising and direct mail.
Do you get the idea? Here is an industry that is constantly in need of writers.
Whether your interest is in writing articles or in writing direct marketing copy, you can be sure of finding work.
Your next step is to find the right niche. Which area in health and fitness best suits your interests and experience? What would you like to write about?
And do you want to write articles, or are you more of a sales person...and better suited to direct marketing copywriting?
If you want to go where the money is, I always recommend the latter. Why? Because a good direct marketing copywriter will always be paid more.
Whatever kind of writing you want to do, take a look at this market. It is truly colossal, and provides freelancers with wonderful opportunities to find good work and make a decent income.
To find out more about writing for the health and fitness market, read my review of this course, Writing for The Health Market.
Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, http://www.FreelanceWritingSuccess.com.
What ever happened to good old fashion, fundamental copywriting? Has... Read More
As websites and electronic commerce are becoming more and more... Read More
Hands up if the title to this article made you... Read More
Have you heard the good things about the field of... Read More
1. Isolation technique It doesn't matter how good your... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
People tend to read your ads and sales letters in... Read More
Knowing how to write, and write well, is a skill... Read More
As with any business, becoming a freelance business plan writer... Read More
If you made it this far, the headline for this... Read More
Only about 20% of your copy is going to get... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Think you have what it takes to be a freelance... Read More
You could spend thousands of dollars on advertisement and have... Read More
You have a choice. Do you want to be constructive... Read More
Most people can write. Some can even write well. But... Read More
It was going so well, so what happened? Many copywriters... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
We all know that words have the power to persuade,... Read More
If you have children, you will doubtless remember saying to... Read More
All the world's a story. Video games have storylines; newspapers... Read More
In this article, I am going to reveal a dozen... Read More
From time to time you will be faced with an... Read More
Writing a killer headline for your copy is simple! You... Read More
Freelance writers are a strange group of people when it... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
The difference between good copy and great copy is the... Read More
If you are interested in creating information products, you will... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Every day, more and more of us begin new online... Read More
Just because you're running a small business doesn't mean you... Read More
As a professional contractor who wears many hats, you owe... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
How do you make your fundraising letters creative and fresh... Read More
Your definition may differ, but I define a lapsed donor... Read More
One of the least talked-about areas in copywriting education is... Read More
Many small businesses fail because their owners don't pay enough... Read More
Writing for the search engines is much different than writing... Read More
Do you want to make $5000, $10,000 or more every... Read More
There is a difference between creative writing and copywriting. It... Read More
We all know words are powerful. Whether written or spoken,... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Just as great fiction is an art, so is great... Read More
Do you ever have brilliant ideas for articles, books or... Read More
You've done it. Gotten that press release written. Now you're... Read More
If you made it this far, the headline for this... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
One of the biggest challenges a copywriter faces is to... Read More
Whether you're selling a product or service, the 10 tips... Read More
Think you can take the Copywriting Challenge on your own?... Read More
In the world of web copywriters, many will try, but... Read More
Summer is finally here and school is out, but learning... Read More
Now that you've decided to hire a copywriter, how do... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
I have read thousands of ad copies online and offline... Read More
Here's a critically important copywriting technique I use when writing... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
Think for a moment some day and consider the kind... Read More
Find a passage of poorly written copy, and chances are... Read More
1. Use a hand written letter on your ad copy... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
These days, you don't have to traverse the dark forest... Read More
I know, I know. Times are tough. You have to... Read More
Copywriting |