Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?

Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the problem then?

The problem is that the web is overflowing with copywriting talent. A copywriter on the web is a little like being at a Friday night concert at Madison Square Garden for some big headliner. In that vast audience, you're just a teeny speck.

Likewise, in the elbow-to-elbow web copywriting arena, you're not much of a standout, even if you've got that copywriting lighter raised high and you're singing your heart out. Why? Because that's what everybody else is doing!

Let's take this analogy one step further. If you wanted to get noticed at a jam-packed concert stadium, what would you do? You could sneak through the audience, get naked and then bum-rush the stage. Think of the news headlines! "Crazed Naked Fan Mauls Bono Onstage at MSG." That would get you some attention, yes? (Although I don't recommend you actually do this, as you may find yourself in prison).

So then, if one thinks of the naked stage rush prank as the attention GRABBER, what might you do to HOLD people's attention? You could start attending five concerts a week all over the country and pulling that same stunt at every one! You could build a rep for yourself as the Notorious Naked Concert Crusader.

What does this analogy have to do with being a web copywriter?

You're going to have to do something unique, outlandish or outrageous, to get people on the web talking about you. That means thinking up a gutsy theme for your website.

Once you've thought up and executed your theme, much like our concert crusader, you'll have to keep feeding new material to your following. You will do this by way of article marketing.

Start submitting articles on the web. Write them according to your signature theme, whatever that might be. Are you the Wordfarmer? The Word Wrangler? The Copy Cowboy? Create an outstanding and unusual persona and then spread the word about your services and signature style, in hundreds of articles that you submit on the web for distribution.

Don't believe it? Try it and see for yourself what having a brand with a personality and a unique message does for your copywriting business. Or, you can always just get naked.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

---

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long,... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, &... Read More

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

Want a Sticky Site That Sells? Forget Content!

An interesting debate is currently raging among copywriters, web designers... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important... Read More

Killer Ad Copy

Not everyone is a writer. Good copy writing is a... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all,... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your... Read More

How You Can Find Freelance Children?s Writing Positions That Will Last

Freelance children's writing positions are always advertised. Rather, the schooling... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time... Read More

Your USP is Useless

One of the keys to writing good marketing copy is... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

When you're writing or evaluating copy for a B to... Read More

Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even... Read More